The Vape Experiment
Maryland Department of Health
The marked increase in e-cig use among young people meant big money for Big Vape. And significant health issues for kids. Maryland Department of Health needed a way to communicate the risks of vaping without turning off the youth market. Red House met the challenge with The Vape Experiment.
Because vaping is relatively new, the long-term effects are unknown. It’s one big experiment and young people are the lab rats.
At VapeExperiment.com, teens found a lab-full of current research. Animated illustrations drew attention to the reports, which provided conclusive evidence of e-cig dangers.
Downloadable PDFs gave schools and youth-oriented organizations the ability to share important vape information.
To help young people and youth organizations talk about vaping, Red House created a toolkit packed with information and resources.
