Vax. Mask. Test.
Commonwealth of Pennsylvania
After two years of the pandemic, Pennsylvanians were sick of hearing about COVID. Yet the need for healthy behaviors persisted. To relay key information while leaving judgement, politics and fear behind, Red House took a more positive tact. And created an upbeat, memorable campaign.
Bright and bold, with big type, colorful illustrations and simple rhymes, the campaign presented an unexpected approach to COVID education.
With original music from Big Science and animation from ReMade, the campaign reached all markets in Pennsylvania.
To remind Pennsylvanian’s to protect themselves and others, the multi-messaged campaign included TV, radio, OOH, digital and social, transit and more.
