Work Smart. Live Happy.
Pennsylvania DCED
PA’s Department of Community & Economic Development’s new brand had a big job to do.
It had to represent Pennsylvania’s legendary history of innovation, imagination, and can-do spirit. And entice and welcome new businesses and their employees to the Commonwealth.
Red House responded with an invitation to Work Smart. Live Happy.
Work Smart. Live Happy.
These four words pack a powerful message. They underscore PA’s numerous business resources (ways to work smart) while celebrating its cultural, community, and recreational assets (ways to live happy).The unique hand-lettered font reinforces this thought.
Video
To launch the Work Smart. Live Happy brand, Red House created a video celebrating Pennsylvania’s legacy and future, its people, and strengths.
Website
A branded website showcased PA’s innovation, imagination and can-do spirit through videos, real success stories and links to business resources.
Social
Social, digital, …. campaigns showcased PA’s entrepreneurs and businesses; their innovation, imagination and can-do spirit. Hand-lettering and an illustrative library added humanity and drew interest.
Brand Declaration Booklet
How do you introduce an entire state to a prospective business? Develop a Work Smart. Live Happy pitch book to get the job done.
